Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This is not that story.It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them....
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Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup Reviews
Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering becoming a startup founder.
Would I love this book as much if I wasn’t such a Fishkin fan girl? I think so. It’s funny, informative, and a much needed break from the tropes of startup land.
Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turned down the $25 million acquisition offer from HubSpot and is not afraid to publicly regret this. What’s most important he analyses all the details and outcomes of such decision.
This is not only a startup story but ...more
Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choice for your business.
Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on some issues (re shortcomings, getting fired etc). A useful book for anyone starting a company or working with a startup. For those in the field, excellent to get such a close-up view of moz.com.
Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated.
As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business.
When I first started reading this book, I thought it was amazing. The first few chapters of this book reminded me of the type of radical honesty and insight of something written by Derek Sivers. I really enjoyed how Rand shared his story, gave his perspective on the difficulties of starting a b ...more