In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nikes annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own businessa business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dreamalong with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything....
|Title||:||Shoe Dog: A Memoir by the Creator of NIKE|
|Number of Pages||:||386 pages|
|Url Type||:||Home » Shoe » Shoe Dog: A Memoir by the Creator of NIKE|
Shoe Dog: A Memoir by the Creator of NIKE Reviews
Easily one of my all-time favorite business books, out there with Liar’s Poker and The Snowball. From cover to cover it exuded positive vibes; a nice kick-start for my 2018 reading year.
The key messages conveyed by this memoir were not unlike those in biographies authored by founders of other successful businesses: marry career with passion, place subordinates according to their talents etc. etc.
And yet Phil Knight expertly presented the mortal side of a legendary CEO; he forsook platitudes an ...more
I’m not sure when I became aware of Nike – maybe sometime around the millennium? Certainly not before that. I was therefore astounded to learn that the company had been founded in the early 1970’s, with the aim of producing and selling sports shoes. In fact, the co-founder (and major driving force), Phil Knight, was a runner in college and his driving goal was to produce top class running shoes. We first catch up with Phil, a native of Oregon, in the late 60’s when he’d already secured an MBA at ...more
Overall: Meh. This book doesn't contain much. No real business or leadership insight. Not even an interesting story about the formation of Nike. Mostly the life of Phil Knight and Nike's early legal trouble. Truth be told, Phil Knight sounds to be an all around self-absorbed individual. Not someone I'd ever look up to. I'm still a fan of Nike products, just not this book.
JUST DO IT. Those words are the life story of Phil Knight. To every athlete, entrepreneur, mother, father, and dreamer his greatest legacy will be a life well played. More valuable than his pledge of giving back to society $100,000,000 a year, Phil 'Found His Greatness' in life by inspiring us all to play harder, dig deeper and never quit. Thank you, Phil.
This book is well worth every hard-won word, shared and earned over 50+ years of grueling competition. More than once the story looked like im ...more
Co-founder of Nike, Phil Knight, has a remarkable life story of starting this world-wide shoe brand. I love reading memoirs and the story has places with keen interest--yet other areas are boring and could have been easily cut. The results is something OK but NOT amazing and page-turning for the reader. The 386 pages could have been cut to something like 200 or 225 and been much better. It's OK and worth reading.
Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years with Nike started toward the end of the timeframe of this memoir, and so a lot of what Knight chronicles in Shoe Dog was the core of the Nike creation myth, revealed piecemeal to most of us in the late 70's and early 80's... usually in the form of humorous anecdotes shared over a cocktail or three. ...more
This book was really inspirational and I think that it's a great book for people that would want to do business in the future or if they just need some inspiration. People's accomplishments always amazes us and we praise and remember people for their achievements but we never look on the other side. The side of failure. Mistakes. Grit. And most importantly, hope. What we don't see is all the teamwork, determination, and hard-working people and the effort that was put into Blue Ribbon, the former ...more
By far the best business person memoir I’ve ever read. Phil is not afraid to admit his mistakes and stand up for all the good things Nike stands for. "Life is growth. You grow or you die."
I'll look at my Nike shoes differently from now on.